We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.
Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy!
As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.
To find out more about this topic - read more here.
Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.
Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you hunting them and attempting to create a buying opportunity from a ‘cold lead’. In today’s digital world it is THE way to market - and is deemed permission-based marketing rather than disruptive and obtrusive.
Topics: Integrated Marketing
As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.
Make it earn its keep. Measurement based Marketing with Technology.
With digital being the main focus today as well as constant technology innovations - it’s hard to keep up isn’t it? Whether we like it or not, technology is moving so fast, both for the consumer and for businesses that are trying to win and keep customers as well as induce purchase behaviour/sales.
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI, measurement and most importantly - the consumer experience.