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Craig Edwards

Craig Edwards

Recent Posts

Our Top 10 reasons why Inbound Marketing is great for business

Posted by Craig Edwards on Jul 6, 2018 10:30:00 AM

Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy! 

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Topics: Inbound Marketing, digital marketing, Integrated Marketing, content marketing

Important Google SSL updates and your website security

Posted by Craig Edwards on Jul 3, 2018 7:00:00 AM

As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.

To find out more about this topic - read more here.

What is an SSL Certificate you might say?
When a SSL certificate is  installed on a web server, it activates the padlock and the https protocol to allows secure connections from a web server to a browser. Typically,  SSL  is used to secure credit card transactions, data transfers and logins, and more recently it is becoming the norm when securing the browsing of social media sites.
 
Back in 2017, Google started to 'prefer' websites that had SSL Certificates - even if your site wasn't e-commerce - as a way to increase SEO (Search Engine Optimisation). This practise continues today.
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Topics: website fix, website security,, ssl certificates

Is your website a dinghy or a trawler?!

Posted by Craig Edwards on Jun 18, 2018 9:58:04 AM

Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.

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Topics: website, digital marketing, search engine optimisation, website fix

Demystifying Digital - Make Your Marketing Work Harder

Posted by Craig Edwards on Nov 14, 2017 9:26:00 AM

Make it earn its keep. Measurement based Marketing with Technology.

With digital being the main focus today as well as constant technology innovations - it’s hard to keep up isn’t it? Whether we like it or not, technology is moving so fast, both for the consumer and for businesses that are trying to win and keep customers as well as induce purchase behaviour/sales.

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When is it time to move on from your e-commerce platform? 5 signs you need to move on..

Posted by Craig Edwards on Aug 17, 2017 1:10:00 PM

Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for small business but there’s limits to their productivity and flexibility.

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Understanding your brand

Posted by Craig Edwards on May 2, 2017 12:53:00 PM

We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience. 

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Where Brands Fail & Where Brands Shine!

Posted by Craig Edwards on Jan 31, 2017 12:47:00 PM

Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on  creating a brand identity, i.e. how it looks.

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