It is a great question! Just by raising the question, then in the back of your mind, you must know something isn’t quite right and something needs to change. But what part needs to change? That is always the bigger question!
Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy!
As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.
To find out more about this topic - read more here.
Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.
Make it earn its keep. Measurement based Marketing with Technology.
With digital being the main focus today as well as constant technology innovations - it’s hard to keep up isn’t it? Whether we like it or not, technology is moving so fast, both for the consumer and for businesses that are trying to win and keep customers as well as induce purchase behaviour/sales.
Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for small business but there’s limits to their productivity and flexibility.
We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience.
Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on creating a brand identity, i.e. how it looks.