OUR BEAM BLOG

Craig Edwards

Craig Edwards

Recent Posts

Understanding your brand

Posted by Craig Edwards on May 2, 2017 12:53:00 PM
We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience. 

Topics: rebrand, rebranding, brand design, brand development, Creative, branding

Where Brands Fail & Where Brands Shine!

Posted by Craig Edwards on Jan 31, 2017 12:47:00 PM
Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses ...