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Natalie Potter

Natalie Potter
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Recent Posts

COVID-19 Opportunity. How to take advantage of the surge in internet usage.

Posted by Natalie Potter on Apr 6, 2020 11:57:36 AM
While foot traffic has declined, online traffic has increased exponentially.  More people are embracing digital as life outside the home is put on hold. Worldwide people have shifted to ...

Topics: website fix, website, digital optimisation,, digital marketing, websites, website redesign, website refresh, brand in crisis

COVID-19: How to move your business more online.

Posted by Natalie Potter on Apr 1, 2020 11:32:47 AM
For many, due to COVID-19, now is the time to re-shape our businesses. For those that can pivot, it may necessitate rethinking services and products and how we manage them – including ...

Topics: website fix, marketing strategy, websites, website refresh, communication strategy, brand in crisis, brand communication

Creating Compelling Key Messages

Posted by Natalie Potter on Aug 19, 2019 4:32:37 PM
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.

Topics: search engine optimisation, brand strategy, marketing, brand development, strategy, target audience, key messages, business, communication strategy

Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

Posted by Natalie Potter on Feb 7, 2019 1:02:28 PM
The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many ...

Topics: website, content marketing, brand strategy, marketing strategy, marketing, marketing team, blogging, strategy

8 Reasons to Outsource your Marketing

Posted by Natalie Potter on Dec 19, 2018 6:02:50 PM
Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses ...

Topics: marketing strategy, marketing, marketing team, external marketing, strategy

Why content is King, but Marketing is Queen.

Posted by Natalie Potter on Nov 8, 2018 9:54:48 AM
The 7 MUST DO’s of Content Marketing to Nurture Awareness  & Drive Sales. As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your ...

Topics: search engine optimisation, digital marketing, content marketing, marketing, blogs

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, ...

Topics: marketing strategy, competitive advantage, competitor marketing, marketing, strategy

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

Posted by Natalie Potter on Jul 26, 2018 10:46:37 AM
We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage ...

Topics: Integrated Marketing, brand strategy, marketing strategy, marketing, Creative, strategy, branding