We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.
Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you hunting them and attempting to create a buying opportunity from a ‘cold lead’. In today’s digital world it is THE way to market - and is deemed permission-based marketing rather than disruptive and obtrusive.
Topics: Integrated Marketing
As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI, measurement and most importantly - the consumer experience.
A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of followers, as well as your website traffic and customer loyalty.
Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door. We are often asked about organic and paid search, ie. "which is best?" or "which one would you prefer if you had to choose?" .. particularly when you have a limited budget and are deciding which route to pursue.
There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely. Consider what fits your brand personality, the type of content you will be publishing and most importantly – the audience you are talking to. There’s no point chasing the newest trends like Snapchat when your target customers are 60+ pensioners or trying to generate content for all available channels out there but do none of them well enough to create true engagement and following.
Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand loyalty. Getting the formula right from the start will maximise your brand’s performance and your overall marketing confidence.