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Natalie Potter

Natalie Potter
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Recent Posts

Why is integrated marketing more important than 
ever before?

Posted by Natalie Potter on Oct 20, 2017 3:21:00 PM
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for ...

Topics: Integrated Marketing, marketing, brand development, Creative, strategy, branding


BEAM’s top 5 ways to out-smart and out-perform your competitors.

Posted by Natalie Potter on Sep 25, 2017 1:12:00 PM
A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of ...

Topics: marketing strategy, competitor marketing, marketing, strategy

SEO vs PPC Which one is Better?

Posted by Natalie Potter on Jul 4, 2017 1:08:00 PM
Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door.  We are often asked about organic and paid search, ie. "which is ...

Topics: marketing, websites

Which social media channels are right for your brand?

Posted by Natalie Potter on Jun 16, 2017 1:06:00 PM
There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely. Consider what fits your brand ...

Understanding your customers & getting a competitive edge

Posted by Natalie Potter on Jun 8, 2017 1:04:00 PM
Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand ...

How to work the season – BEAM’s top 7 winter marketing ideas

Posted by Natalie Potter on May 26, 2017 1:02:00 PM
Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense ...

Top social media tricks professionals don't tell you about

Posted by Natalie Potter on May 25, 2017 1:01:00 PM
There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels. ...

Why an SSL certificate is a must

Posted by Natalie Potter on May 4, 2017 12:55:00 PM
(And how we can help you sort it out)

Topics: websites