OUR BEAM BLOG

Creating Compelling Key Messages

Posted by Natalie Potter on Aug 19, 2019 4:32:37 PM
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.

Topics: search engine optimisation, brand strategy, marketing, brand development, strategy, target audience, key messages, business, communication strategy

Why Automation is a must have for businesses of any size

Posted by Craig Edwards on Jul 24, 2019 9:36:37 AM
Businesses that use automation have seen increased leads and sales, driving a 14%1 in sales productivity and 12% reduction in marketing overheads.  For marketing professionals and business ...

Topics: content marketing, marketing strategy, marketing, Creative, strategy, branding, websites, marketing automation, automation

Be Different. How not to be Same-Same and Get Cut Through.

Posted by Craig Edwards on May 6, 2019 4:30:54 PM
It’s alarming that many businesses still market themselves by their service offering only. While that used to be ok back in the days of phone books and yellow pages, in today’s competitive, ...

Topics: competitive advantage, marketing, brand design, Creative, strategy, branding

When is it time to rebrand?

Posted by Craig Edwards on Mar 12, 2019 3:09:39 PM
It is a great question! Just by raising the question, then in the back of your mind, you must know something isn’t quite right and something needs to change. But what part needs to change? ...

Topics: brand strategy, rebrand, rebranding, brand design, brand development, Creative, branding

Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

Posted by Natalie Potter on Feb 7, 2019 1:02:28 PM
The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many ...

Topics: website, content marketing, brand strategy, marketing strategy, marketing, marketing team, blogging, strategy

8 Reasons to Outsource your Marketing

Posted by Natalie Potter on Dec 19, 2018 6:02:50 PM
Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses ...

Topics: marketing strategy, marketing, marketing team, external marketing, strategy

Why content is King, but Marketing is Queen.

Posted by Natalie Potter on Nov 8, 2018 9:54:48 AM
The 7 MUST DO’s of Content Marketing to Nurture Awareness  & Drive Sales. As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your ...

Topics: search engine optimisation, digital marketing, content marketing, marketing, blogs

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, ...

Topics: marketing strategy, competitive advantage, competitor marketing, marketing, strategy