OUR BEAM BLOG

Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

Posted by Natalie Potter on Feb 7, 2019 1:02:28 PM

The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many businesses struggle with. 

Read More

Topics: blogs, marketing, marketing strategy, brand strategy, content marketing, website, marketing team, blogging

8 Reasons to Outsource your Marketing

Posted by Natalie Potter on Dec 19, 2018 6:02:50 PM

Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses large and small often struggle with the decision to outsource or hire for marketing specialties. Whether complementary to your existing team or as a replacement for full-time staff, outsourcing can pay dividends in many ways.

Read More

Topics: marketing, marketing strategy, marketing team, external marketing

Why content is King, but Marketing is Queen.

Posted by Natalie Potter on Nov 8, 2018 9:54:48 AM

The 7 MUST DO’s of Content Marketing to Nurture Awareness 
& Drive Sales.

As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your business the crown. The winning formula is quality, authentic content that is marketed & share-able so it nurtures sales. And this, is where you bring in the Queen (Marketing) to ensure your content is duly promoted. 

Read More

Topics: content marketing, search engine optimisation, digital marketing, marketing, blogs

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM

Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, you’ll have insights into their strategies & achievements, enabling you to devise strategies to compete and/or out-perform their marketing efforts.

Read More

Topics: marketing strategy, competitive advantage, competitor marketing

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

Posted by Natalie Potter on Jul 26, 2018 10:46:37 AM

We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.

Read More

Topics: brand strategy, Integrated Marketing, marketing strategy

Our Top 10 reasons why Inbound Marketing is great for business

Posted by Craig Edwards on Jul 6, 2018 10:30:00 AM

Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy! 

Read More

Topics: Inbound Marketing, digital marketing, Integrated Marketing, content marketing

Important Google SSL updates and your website security

Posted by Craig Edwards on Jul 3, 2018 7:00:00 AM

As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.

To find out more about this topic - read more here.

What is an SSL Certificate you might say?
When a SSL certificate is  installed on a web server, it activates the padlock and the https protocol to allows secure connections from a web server to a browser. Typically,  SSL  is used to secure credit card transactions, data transfers and logins, and more recently it is becoming the norm when securing the browsing of social media sites.
 
Back in 2017, Google started to 'prefer' websites that had SSL Certificates - even if your site wasn't e-commerce - as a way to increase SEO (Search Engine Optimisation). This practise continues today.
Read More

Topics: website fix, website security,, ssl certificates

Is your website a dinghy or a trawler?!

Posted by Craig Edwards on Jun 18, 2018 9:58:04 AM

Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.

Read More

Topics: website, digital marketing, search engine optimisation, website fix