It is a great question! Just by raising the question, then in the back of your mind, you must know something isn’t quite right and something needs to change. But what part needs to change? That is always the bigger question!
The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many businesses struggle with.
Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses large and small often struggle with the decision to outsource or hire for marketing specialties. Whether complementary to your existing team or as a replacement for full-time staff, outsourcing can pay dividends in many ways.
The 7 MUST DO’s of Content Marketing to Nurture Awareness
& Drive Sales.
As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your business the crown. The winning formula is quality, authentic content that is marketed & share-able so it nurtures sales. And this, is where you bring in the Queen (Marketing) to ensure your content is duly promoted.
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, you’ll have insights into their strategies & achievements, enabling you to devise strategies to compete and/or out-perform their marketing efforts.
We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.
Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy!
As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.
To find out more about this topic - read more here.