OUR BEAM BLOG

How to work the season – BEAM’s top 7 winter marketing ideas

Posted by Natalie Potter on May 26, 2017 1:02:00 PM

Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense of urgency to spend is diminished as we all tend to stay at home, keep warm and perhaps even save some of our hard-earned cash.

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Top social media tricks professionals don't tell you about

Posted by Natalie Potter on May 25, 2017 1:01:00 PM

There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels. We took a pick of a top 3 "Shoulds, Musts and Don'ts" that people doing it for a living are unlikely to share, shhh!

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Why an SSL certificate is a must

Posted by Natalie Potter on May 4, 2017 12:55:00 PM

(And how we can help you sort it out)

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Understanding your brand

Posted by Craig Edwards on May 2, 2017 12:53:00 PM

We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience. 

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10 Essential tactics for digital marketing in 2017 and any other year, really

Posted by Natalie Potter on Apr 4, 2017 12:50:00 PM

Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.

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Where Brands Fail & Where Brands Shine!

Posted by Craig Edwards on Jan 31, 2017 12:47:00 PM

Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on  creating a brand identity, i.e. how it looks.

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3 Brand & Marketing Essentials for a Head Start to 2017

Posted by Natalie Potter on Jan 16, 2017 12:44:00 PM

Brand & Marketing essentials for a head start to 2017 Whether you’re still enjoying time off or suffering from a harsh return to reality, it’s time to start thinking about your business’ marketing and, if you haven’t already done so, devise the strategy for 2017.

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10 Free Social Media Tools You Should Try in 2017

Posted by Natalie Potter on Jan 16, 2017 12:41:00 PM

With ever-changing landscape of social media and its undeniable growing importance for businesses, it is becoming more difficult to keep an eye out trends, monitor your brand, share engaging content and interact with your followers WHILE running your business on daily basis.

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