Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.
Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you hunting them and attempting to create a buying opportunity from a ‘cold lead’. In today’s digital world it is THE way to market - and is deemed permission-based marketing rather than disruptive and obtrusive.
Topics: Integrated Marketing
As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.
Make it earn its keep. Measurement based Marketing with Technology.
With digital being the main focus today as well as constant technology innovations - it’s hard to keep up isn’t it? Whether we like it or not, technology is moving so fast, both for the consumer and for businesses that are trying to win and keep customers as well as induce purchase behaviour/sales.
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI, measurement and most importantly - the consumer experience.
A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of followers, as well as your website traffic and customer loyalty.
Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for small business but there’s limits to their productivity and flexibility.
Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door. We are often asked about organic and paid search, ie. "which is best?" or "which one would you prefer if you had to choose?" .. particularly when you have a limited budget and are deciding which route to pursue.