OUR BEAM BLOG

Why is integrated marketing more important than 
ever before?

Posted by Natalie Potter on Oct 20, 2017 3:21:00 PM

While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI, measurement and most importantly - the consumer experience.

Read More


BEAM’s top 5 ways to out-smart and out-perform your competitors.

Posted by Natalie Potter on Sep 25, 2017 1:12:00 PM

A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of followers, as well as your website traffic and customer loyalty.

Read More

When is it time to move on from your e-commerce platform? 5 signs you need to move on..

Posted by Craig Edwards on Aug 17, 2017 1:10:00 PM

Getting an e-commerce store these days is as easy as going online, choosing a pre-existing template, punching in a credit card and BOOM! - you’re on your way! Many templates are great for small business but there’s limits to their productivity and flexibility.

Read More

SEO vs PPC Which one is Better?

Posted by Natalie Potter on Jul 4, 2017 1:08:00 PM

Traffic is your website's bread and butter, you can't convert if you don't have visitors flowing through your cyber door.  We are often asked about organic and paid search, ie. "which is best?" or "which one would you prefer if you had to choose?" .. particularly when you have a limited budget and are deciding which route to pursue.

Read More

Which social media channels are right for your brand?

Posted by Natalie Potter on Jun 16, 2017 1:06:00 PM

There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely. Consider what fits your brand personality, the type of content you will be publishing and most importantly – the audience you are talking to.  There’s no point chasing the newest trends like Snapchat when your target customers are 60+ pensioners or trying to generate content for all available channels out there but do none of them well enough to create true engagement and following. 

Read More

Understanding your customers & getting a competitive edge

Posted by Natalie Potter on Jun 8, 2017 1:04:00 PM

Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand loyalty. Getting the formula right from the start will maximise your brand’s performance and your overall marketing confidence.

Read More

How to work the season – BEAM’s top 7 winter marketing ideas

Posted by Natalie Potter on May 26, 2017 1:02:00 PM

Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense of urgency to spend is diminished as we all tend to stay at home, keep warm and perhaps even save some of our hard-earned cash.

Read More

Top social media tricks professionals don't tell you about

Posted by Natalie Potter on May 25, 2017 1:01:00 PM

There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels. We took a pick of a top 3 "Shoulds, Musts and Don'ts" that people doing it for a living are unlikely to share, shhh!

Read More