(And how we can help you sort it out)
We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience.
Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.
Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on creating a brand identity, i.e. how it looks.
Brand & Marketing essentials for a head start to 2017 Whether you’re still enjoying time off or suffering from a harsh return to reality, it’s time to start thinking about your business’ marketing and, if you haven’t already done so, devise the strategy for 2017.
With ever-changing landscape of social media and its undeniable growing importance for businesses, it is becoming more difficult to keep an eye out trends, monitor your brand, share engaging content and interact with your followers WHILE running your business on daily basis.
As we get closer to Christmas, for most of you the busiest time of the year, each communication piece has a crucial weight towards your sales and has to be impactful enough to capture your audience’s attention (as you’re not the only who had the same idea!).
Local area marketing (LAM) is used by retailers and local businesses to reach new and existing customers within a specific catchment area, often by postcode or even by suburb or region.