OUR BEAM BLOG

Why an SSL certificate is a must

Posted by Natalie Potter on May 4, 2017 12:55:00 PM

(And how we can help you sort it out)

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Understanding your brand

Posted by Craig Edwards on May 2, 2017 12:53:00 PM

We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience. 

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10 Essential tactics for digital marketing in 2017 and any other year, really

Posted by Natalie Potter on Apr 4, 2017 12:50:00 PM

Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.

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Where Brands Fail & Where Brands Shine!

Posted by Craig Edwards on Jan 31, 2017 12:47:00 PM

Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on  creating a brand identity, i.e. how it looks.

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3 Brand & Marketing Essentials for a Head Start to 2017

Posted by Natalie Potter on Jan 16, 2017 12:44:00 PM

Brand & Marketing essentials for a head start to 2017 Whether you’re still enjoying time off or suffering from a harsh return to reality, it’s time to start thinking about your business’ marketing and, if you haven’t already done so, devise the strategy for 2017.

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10 Free Social Media Tools You Should Try in 2017

Posted by Natalie Potter on Jan 16, 2017 12:41:00 PM

With ever-changing landscape of social media and its undeniable growing importance for businesses, it is becoming more difficult to keep an eye out trends, monitor your brand, share engaging content and interact with your followers WHILE running your business on daily basis.

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Make the Most Out of Your Christmas EDM This Season

Posted by Natalie Potter on Dec 2, 2016 12:39:00 PM

As we get closer to Christmas, for most of you the busiest time of the year, each communication piece has a crucial weight towards your sales and has to be impactful enough to capture your audience’s attention (as you’re not the only who had the same idea!).

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Local Area Marketing - A More Cost Effective Way to Reach Your Target Audience

Posted by Natalie Potter on Oct 21, 2016 2:17:00 AM

Local area marketing (LAM) is used by retailers and local businesses to reach new and existing customers within a specific catchment area, often by postcode or even by suburb or region.

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