There’s so many social media channels out there and so little time – when choosing the medium to communicate with your customers you have to pick wisely. Consider what fits your brand personality, the type of content you will be publishing and most importantly – the audience you are talking to.  There’s no point chasing the newest trends like Snapchat when your target customers are 60+ pensioners or trying to generate content for all available channels out there but do none of them well enough to create true engagement and following. 

Market insights is a valuable discipline to ensure your marketing ideas, your brand, and its products and services will be liked by your customers, exceed their expectations and build brand loyalty. Getting the formula right from the start will maximise your brand’s performance and your overall marketing confidence.

Winter is coming! While some businesses have geared up for EOFY sales or taxation returns, many experience a lull in business and slowdown in customer activity. Generally, customer’s sense of urgency to spend is diminished as we all tend to stay at home, keep warm and perhaps even save some of our hard-earned cash.

There are many tricks and hacks to the social marketeer's job, often obvious to the professional - but not as obvious to a less experienced person managing their business' social channels. We took a pick of a top 3 "Shoulds, Musts and Don'ts" that people doing it for a living are unlikely to share, shhh!

(And how we can help you sort it out)

We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience. 

Are you over the constant flow of the best digital hacks, dramatic predictions, small business guides and top marketing tips for 2017? So are we.

Building strong brands is an evolutionary process. It takes time, ideally some consumer insights and research and many factors need to be considered. Until recently, a lot of businesses spent their entire focus on  creating a brand identity, i.e. how it looks.