OUR BEAM BLOG

COVID-19: How to move your business more online.

Posted by Natalie Potter on Apr 1, 2020 11:32:47 AM
For many, due to COVID-19, now is the time to re-shape our businesses. For those that can pivot, it may necessitate rethinking services and products and how we manage them – including ...

Topics: website fix, marketing strategy, websites, website refresh, communication strategy, brand in crisis, brand communication

Our top 5 tips to keep on Marketing during the Covid-19 virus Pandemic

Posted by Craig Edwards on Mar 25, 2020 1:24:54 PM
While business & industries has now dramatically changed, history has shown that marketing during tough times can divide the long-term winners and losers, well beyond the crisis. During the ...

Topics: content marketing, marketing strategy, blogs, key messages, communication strategy, company news, brand in crisis, brand communication

Why Automation is a must have for businesses of any size

Posted by Craig Edwards on Jul 24, 2019 9:36:37 AM
Businesses that use automation have seen increased leads and sales, driving a 14%1 in sales productivity and 12% reduction in marketing overheads.  For marketing professionals and business ...

Topics: content marketing, marketing strategy, marketing, Creative, strategy, branding, websites, marketing automation, automation

Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

Posted by Natalie Potter on Feb 7, 2019 1:02:28 PM
The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many ...

Topics: website, content marketing, brand strategy, marketing strategy, marketing, marketing team, blogging, strategy

8 Reasons to Outsource your Marketing

Posted by Natalie Potter on Dec 19, 2018 6:02:50 PM
Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses ...

Topics: marketing strategy, marketing, marketing team, external marketing, strategy

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, ...

Topics: marketing strategy, competitive advantage, competitor marketing, marketing, strategy

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

Posted by Natalie Potter on Jul 26, 2018 10:46:37 AM
We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage ...

Topics: Integrated Marketing, brand strategy, marketing strategy, marketing, Creative, strategy, branding

Why Inbound Marketing is more Effective than Outbound Marketing

Posted by Natalie Potter on Jun 12, 2018 1:45:35 PM
Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you ...

Topics: Integrated Marketing, Inbound Marketing, marketing strategy, marketing, marketing team, strategy