OUR BEAM BLOG

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM

Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, you’ll have insights into their strategies & achievements, enabling you to devise strategies to compete and/or out-perform their marketing efforts.

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Topics: marketing strategy, competitive advantage, competitor marketing

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

Posted by Natalie Potter on Jul 26, 2018 10:46:37 AM

We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.

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Topics: brand strategy, Integrated Marketing, marketing strategy