OUR BEAM BLOG

Creating Compelling Key Messages

Posted by Natalie Potter on Aug 19, 2019 4:32:37 PM
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.

Topics: search engine optimisation, brand strategy, marketing, brand development, strategy, target audience, key messages, business, communication strategy

Why Automation is a must have for businesses of any size

Posted by Craig Edwards on Jul 24, 2019 9:36:37 AM
Businesses that use automation have seen increased leads and sales, driving a 14%1 in sales productivity and 12% reduction in marketing overheads.  For marketing professionals and business ...

Topics: content marketing, marketing strategy, marketing, Creative, strategy, branding, websites, marketing automation, automation

Be Different. How not to be Same-Same and Get Cut Through.

Posted by Craig Edwards on May 6, 2019 4:30:54 PM
It’s alarming that many businesses still market themselves by their service offering only. While that used to be ok back in the days of phone books and yellow pages, in today’s competitive, ...

Topics: competitive advantage, marketing, brand design, Creative, strategy, branding

Top 5 Marketing Tips: Easy Ways to Market Your Business in 2019

Posted by Natalie Potter on Feb 7, 2019 1:02:28 PM
The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many ...

Topics: website, content marketing, brand strategy, marketing strategy, marketing, marketing team, blogging, strategy

8 Reasons to Outsource your Marketing

Posted by Natalie Potter on Dec 19, 2018 6:02:50 PM
Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses ...

Topics: marketing strategy, marketing, marketing team, external marketing, strategy

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, ...

Topics: marketing strategy, competitive advantage, competitor marketing, marketing, strategy

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

Posted by Natalie Potter on Jul 26, 2018 10:46:37 AM
We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage ...

Topics: Integrated Marketing, brand strategy, marketing strategy, marketing, Creative, strategy, branding

Our Top 10 reasons why Inbound Marketing is great for business

Posted by Craig Edwards on Jul 6, 2018 10:30:00 AM
Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's ...

Topics: Integrated Marketing, digital marketing, Inbound Marketing, content marketing, marketing, strategy