OUR BEAM BLOG

COVID-19 Opportunity. How to take advantage of the surge in internet usage.

Posted by Natalie Potter on Apr 6, 2020 11:57:36 AM
While foot traffic has declined, online traffic has increased exponentially.  More people are embracing digital as life outside the home is put on hold. Worldwide people have shifted to ...

Topics: website fix, website, digital optimisation,, digital marketing, websites, website redesign, website refresh, brand in crisis

COVID-19: How to move your business more online.

Posted by Natalie Potter on Apr 1, 2020 11:32:47 AM
For many, due to COVID-19, now is the time to re-shape our businesses. For those that can pivot, it may necessitate rethinking services and products and how we manage them – including ...

Topics: website fix, marketing strategy, websites, website refresh, communication strategy, brand in crisis, brand communication

Our top 5 tips to keep on Marketing during the Covid-19 virus Pandemic

Posted by Craig Edwards on Mar 25, 2020 1:24:54 PM
While business & industries has now dramatically changed, history has shown that marketing during tough times can divide the long-term winners and losers, well beyond the crisis. During the ...

Topics: content marketing, marketing strategy, blogs, key messages, communication strategy, company news, brand in crisis, brand communication

Keeping your customers well informed in a time of crisis is so important and an absolute must

Posted by Craig Edwards on Mar 18, 2020 8:53:01 AM
Especially relevant if there are operational, service, production or logistic changes that are going to be different and if your business is mostly customer facing. How are you going to ...

Topics: communication strategy, company news, brand in crisis, brand communication

Creating Compelling Key Messages

Posted by Natalie Potter on Aug 19, 2019 4:32:37 PM
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.

Topics: search engine optimisation, brand strategy, marketing, brand development, strategy, target audience, key messages, business, communication strategy

Why Automation is a must have for businesses of any size

Posted by Craig Edwards on Jul 24, 2019 9:36:37 AM
Businesses that use automation have seen increased leads and sales, driving a 14%1 in sales productivity and 12% reduction in marketing overheads.  For marketing professionals and business ...

Topics: content marketing, marketing strategy, marketing, Creative, strategy, branding, websites, marketing automation, automation

Be Different. How not to be Same-Same and Get Cut Through.

Posted by Craig Edwards on May 6, 2019 4:30:54 PM
It’s alarming that many businesses still market themselves by their service offering only. While that used to be ok back in the days of phone books and yellow pages, in today’s competitive, ...

Topics: competitive advantage, marketing, brand design, Creative, strategy, branding

When is it time to rebrand?

Posted by Craig Edwards on Mar 12, 2019 3:09:39 PM
It is a great question! Just by raising the question, then in the back of your mind, you must know something isn’t quite right and something needs to change. But what part needs to change? ...

Topics: brand strategy, rebrand, rebranding, brand design, brand development, Creative, branding