OUR BEAM BLOG

Why content is King, but Marketing is Queen.

Posted by Natalie Potter on Nov 8, 2018 9:54:48 AM

The 7 MUST DO’s of Content Marketing to Nurture Awareness 
& Drive Sales.

As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your business the crown. The winning formula is quality, authentic content that is marketed & share-able so it nurtures sales. And this, is where you bring in the Queen (Marketing) to ensure your content is duly promoted. 

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Topics: content marketing, search engine optimisation, digital marketing, marketing, blogs

Competitive Boost - 5 Tools to Monitor your Competitors Online.

Posted by Natalie Potter on Sep 18, 2018 4:58:20 PM

Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, you’ll have insights into their strategies & achievements, enabling you to devise strategies to compete and/or out-perform their marketing efforts.

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Topics: marketing strategy, competitive advantage, competitor marketing

5 Ways a Brand Strategy can Drive your Marketing & Protect your Brand

Posted by Natalie Potter on Jul 26, 2018 10:46:37 AM

We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.

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Topics: brand strategy, Integrated Marketing, marketing strategy

Our Top 10 reasons why Inbound Marketing is great for business

Posted by Craig Edwards on Jul 6, 2018 10:30:00 AM

Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy! 

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Topics: Inbound Marketing, digital marketing, Integrated Marketing, content marketing

Important Google SSL updates and your website security

Posted by Craig Edwards on Jul 3, 2018 7:00:00 AM

As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.

To find out more about this topic - read more here.

What is an SSL Certificate you might say?
When a SSL certificate is  installed on a web server, it activates the padlock and the https protocol to allows secure connections from a web server to a browser. Typically,  SSL  is used to secure credit card transactions, data transfers and logins, and more recently it is becoming the norm when securing the browsing of social media sites.
 
Back in 2017, Google started to 'prefer' websites that had SSL Certificates - even if your site wasn't e-commerce - as a way to increase SEO (Search Engine Optimisation). This practise continues today.
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Topics: website fix, website security,, ssl certificates

Is your website a dinghy or a trawler?!

Posted by Craig Edwards on Jun 18, 2018 9:58:04 AM

Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.

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Topics: website, digital marketing, search engine optimisation, website fix

Why Inbound Marketing is more Effective than Outbound Marketing

Posted by Natalie Potter on Jun 12, 2018 1:45:35 PM

Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you hunting them and attempting to create a buying opportunity from a ‘cold lead’. In today’s digital world it is THE way to market - and is deemed permission-based marketing rather than disruptive and obtrusive.

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Topics: Integrated Marketing

6 Planning Tips for a Strong Marketing Strategy in 2018

Posted by Natalie Potter on Dec 6, 2017 4:32:51 PM

As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.

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Topics: News