OUR BEAM BLOG

Our Top 10 reasons why Inbound Marketing is great for business

Posted by Craig Edwards on Jul 6, 2018 10:30:00 AM

Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy! 

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Topics: Integrated Marketing, digital marketing, Inbound Marketing, content marketing

Important Google SSL updates and your website security

Posted by Craig Edwards on Jul 3, 2018 7:00:00 AM

As of this month, fom July 1st 2018, Google will start displaying websites as 'non-secure' - if your website does not have an SSL Certificate applied to your website.

To find out more about this topic - read more here.

What is an SSL Certificate you might say?
When a SSL certificate is  installed on a web server, it activates the padlock and the https protocol to allows secure connections from a web server to a browser. Typically,  SSL  is used to secure credit card transactions, data transfers and logins, and more recently it is becoming the norm when securing the browsing of social media sites.
 
Back in 2017, Google started to 'prefer' websites that had SSL Certificates - even if your site wasn't e-commerce - as a way to increase SEO (Search Engine Optimisation). This practise continues today.
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Topics: website fix, website security,, ssl certificates

Is your website a dinghy or a trawler?!

Posted by Craig Edwards on Jun 18, 2018 9:58:04 AM

Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.

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Topics: search engine optimisation, website fix, website, digital marketing

Why Inbound Marketing is more Effective than Outbound Marketing

Posted by Natalie Potter on Jun 12, 2018 1:45:35 PM

Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you hunting them and attempting to create a buying opportunity from a ‘cold lead’. In today’s digital world it is THE way to market - and is deemed permission-based marketing rather than disruptive and obtrusive.

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Topics: Integrated Marketing

6 Planning Tips for a Strong Marketing Strategy in 2018

Posted by Natalie Potter on Dec 6, 2017 4:32:51 PM

As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.

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Topics: News

Demystifying Digital - Make Your Marketing Work Harder

Posted by Craig Edwards on Nov 14, 2017 9:26:00 AM

Make it earn its keep. Measurement based Marketing with Technology.

With digital being the main focus today as well as constant technology innovations - it’s hard to keep up isn’t it? Whether we like it or not, technology is moving so fast, both for the consumer and for businesses that are trying to win and keep customers as well as induce purchase behaviour/sales.

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Why is integrated marketing more important than 
ever before?

Posted by Natalie Potter on Oct 20, 2017 3:21:00 PM

While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI, measurement and most importantly - the consumer experience.

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BEAM’s top 5 ways to out-smart and out-perform your competitors.

Posted by Natalie Potter on Sep 25, 2017 1:12:00 PM

A competitive advantage provides an edge over rivals and is key to out-performing your competitors. It provides the ability to generate greater value in sales, increase your community of followers, as well as your website traffic and customer loyalty.

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