The digital world brings many opportunities to market your business online. While it’s easy to get online, marketing your product or service effectively however, is something many businesses struggle with.
Do you need a marketing team but can’t justify full-time marketing staff? Or as a larger business, have you considered outsourcing parts of or your entire marketing program? Businesses large and small often struggle with the decision to outsource or hire for marketing specialties. Whether complementary to your existing team or as a replacement for full-time staff, outsourcing can pay dividends in many ways.
The 7 MUST DO’s of Content Marketing to Nurture Awareness
& Drive Sales.
As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your business the crown. The winning formula is quality, authentic content that is marketed & share-able so it nurtures sales. And this, is where you bring in the Queen (Marketing) to ensure your content is duly promoted.
Marketing to get a competitive advantage often needs a lot of spend. One cost-effective tactic however is to monitor your competition’s efforts online. By understanding the playing field, you’ll have insights into their strategies & achievements, enabling you to devise strategies to compete and/or out-perform their marketing efforts.
We regularly see brands that are missing the mark in their marketing efforts, in that “the knee bone is not connected to the thigh bone”- this lack of integration and consistency can damage brands and diminish results.
Inbound marketing is a technique for attracting customers to your products and services through content. Using Inbound marketing, customers find you when they need you, rather than you hunting them and attempting to create a buying opportunity from a ‘cold lead’. In today’s digital world it is THE way to market - and is deemed permission-based marketing rather than disruptive and obtrusive.
Topics: Integrated Marketing
As you consider 2018 planning and your marketing priorities for the new year, it’s important to reflect on marketing trends and insights to assess how to invest in activities that will be position your brand in the coming year.
While integrated marketing has been understood as the most effective strategy for marketing since the 70’s, the digital landscape has completely changed marketing’s potential for effectiveness, ROI, measurement and most importantly - the consumer experience.