OUR BEAM BLOG

Be Different. How not to be Same-Same and Get Cut Through.

Posted by Craig Edwards on May 6, 2019 4:30:54 PM
It’s alarming that many businesses still market themselves by their service offering only. While that used to be ok back in the days of phone books and yellow pages, in today’s competitive, ...

Topics: competitive advantage, marketing, brand design, Creative, strategy, branding

When is it time to rebrand?

Posted by Craig Edwards on Mar 12, 2019 3:09:39 PM
It is a great question! Just by raising the question, then in the back of your mind, you must know something isn’t quite right and something needs to change. But what part needs to change? ...

Topics: brand strategy, rebrand, rebranding, brand design, brand development, Creative, branding

Understanding your brand

Posted by Craig Edwards on May 2, 2017 12:53:00 PM
We see it often, brands that have mixed messages and inconsistent or disjointed imagery - this happens when brands lack understanding about themselves and their audience. 

Topics: rebrand, rebranding, brand design, brand development, Creative, branding