OUR BEAM BLOG

Why content is King, but Marketing is Queen.

Posted by Natalie Potter on Nov 8, 2018 9:54:48 AM

The 7 MUST DO’s of Content Marketing to Nurture Awareness 
& Drive Sales.

As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your business the crown. The winning formula is quality, authentic content that is marketed & share-able so it nurtures sales. And this, is where you bring in the Queen (Marketing) to ensure your content is duly promoted. 

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Topics: content marketing, search engine optimisation, digital marketing, marketing, blogs

Our Top 10 reasons why Inbound Marketing is great for business

Posted by Craig Edwards on Jul 6, 2018 10:30:00 AM

Back in the day, marketing was very disjointed with lots of things done in isolation. Not any more. With more and more digital / online marketing channels coming out of the wood works, it's of such importance now for them to be connected & integrated in some form or another. Marketing today (if done wrongly) can be very noisy and interruptive. However, now with inbound, you can be in front of a customer at the right time with the right solution, when they are searching for your offerings and even be ready to buy! 

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Topics: Inbound Marketing, digital marketing, Integrated Marketing, content marketing

Is your website a dinghy or a trawler?!

Posted by Craig Edwards on Jun 18, 2018 9:58:04 AM

Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and what its potential can achieve for businesses.

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Topics: website, digital marketing, search engine optimisation, website fix