OUR BEAM BLOG

Creating Compelling Key Messages

Posted by Natalie Potter on Aug 19, 2019 4:32:37 PM
If you’re after high-impact communications, messaging’s the key. By creating focus, control, and intensity, key messages influence your target audience.

Topics: search engine optimisation, brand strategy, marketing, brand development, strategy, target audience, key messages, business, communication strategy

Why content is King, but Marketing is Queen.

Posted by Natalie Potter on Nov 8, 2018 9:54:48 AM
The 7 MUST DO’s of Content Marketing to Nurture Awareness  & Drive Sales. As they say, Content is King for digital marketing – yet creating content that is not seen, will not win your ...

Topics: search engine optimisation, digital marketing, content marketing, marketing, blogs

Is your website a dinghy or a trawler?!

Posted by Craig Edwards on Jun 18, 2018 9:58:04 AM
Since the inception of websites, we’ve seen so many businesses just design (or apply a template) and build a website, without understanding or caring about what is fundamentally needed and ...

Topics: search engine optimisation, website fix, website, digital marketing, websites